marketers love talking

What is the CIM? What is Marketing really? What career opportunities have you got in Marketing?

Those three questions were answered today by Diane Earles. She is the Regional Director of The Chartered Institute of Marketing. Diane came to Liverpool John Moores University and introduced us to the CIM and it's service and talked about marketing in general. Based on case studies she made it comprehensible and very interesting.

CIM was founded in 1911. So belated congratulations on 100 years CIM. It is the largest professional body for marketers around the globe with 45.000 members.

Being a member of the CIM brings a lot of benefits such as helping you get into work and other useful advantages such as qualifications, training, network and of course it gives marketers latest news about the marketing industry.

"Marketing is much more than just Advertising" says Diane. Marketing is about finding a need. Making it need and finally make it profitable. It is all about changing attitudes & behaviours. She explained to us the strategic moves in marketing and made the industry of marketing clear.

"Do you like other people?" That is what Deane asked us. In the Marketing industry it is all about understanding people. You need to be creative & innovative. Marketing is international. It is results driven, you have to work in a team and of course it is Fun!

So get qualified! Build Experience and create YOUR marketing plan!

Big thanks to Diane Earles for a brilliant presentation.