"supporting your career journey"

What is the CIPR? What are the benefits of being a member?

Erin Portsmouth has got more than 10 years experience working in PR and communications. She is working for NHS Trafford and is also chair of the CIPR in the North West.

Erin visited Liverpool John Moores University today and introduced the first year PR students to the Chartered Intitute of Public Relations. 

The CIPR was established in 1947 and has got 10.000 members. The institute is about advocate and making a voice of the PR profession. It is about "supporting your career journey." 

Members profit by extra qualifications, training and Continuous Professional Development (CPD). Other great benefits are contacts, support and the network you receive. 

I am convinced that a membership with the CIPR will help and support you in your PR career. 

I signed up today! 

Thanks Erin.

tate liverpool goes green...

... Is that true? I convinced myself today and went to Tate Liverpool!

... And YES it is true. 

Tate Liverpool is using intelligent technology to save energy and is also part of an art recycling network. That means that even material from old exhibitions get recycled.  The Energy Institute has awarded Tate Liverpool accreditation for its achievements in energy efficiency.

Apart from the environmentally- friendly impact, Tate Liverpool also offered me an impressive insight into the world of art.

DOOR by Michelangelo Pistoletto
"Everyone having a sign of their own has the key to the door of art,
a door that leads to a reserved intimate, personal space, as well as to the space of social meeting."

Tower II by Richard Artschwager
Artschwager has made 3 towers and all are imaginary devices for communication.
The partial view offers protection and intimacy.
Walking up the steps and communicating with the eyes, ears or mouth of the person on the other side.

MAKE ART... NOT WAR!

marketers love talking

What is the CIM? What is Marketing really? What career opportunities have you got in Marketing?

Those three questions were answered today by Diane Earles. She is the Regional Director of The Chartered Institute of Marketing. Diane came to Liverpool John Moores University and introduced us to the CIM and it's service and talked about marketing in general. Based on case studies she made it comprehensible and very interesting.

CIM was founded in 1911. So belated congratulations on 100 years CIM. It is the largest professional body for marketers around the globe with 45.000 members.

Being a member of the CIM brings a lot of benefits such as helping you get into work and other useful advantages such as qualifications, training, network and of course it gives marketers latest news about the marketing industry.

"Marketing is much more than just Advertising" says Diane. Marketing is about finding a need. Making it need and finally make it profitable. It is all about changing attitudes & behaviours. She explained to us the strategic moves in marketing and made the industry of marketing clear.

"Do you like other people?" That is what Deane asked us. In the Marketing industry it is all about understanding people. You need to be creative & innovative. Marketing is international. It is results driven, you have to work in a team and of course it is Fun!

So get qualified! Build Experience and create YOUR marketing plan!

Big thanks to Diane Earles for a brilliant presentation.

Old Spice – an example for successful social media marketing

Over 200 videos, over 6 million views and more than 23.000 comments – the shower gel ‘Old Spice’ made history through viral marketing.

Isaiah Mustafa that is the name of the ‘ridiculously handsome guy’ who saved the brand from an image crisis. Old Spice was known as a vintage after shave for men until Isaiah Mustafa changed the image with a humorous and surprising advertising at the Superbowl. But there is more… He kept in touch with customers.

Old Spice is tweeting and filming in real time.

It was a completely new and fresh campaign. Isaiah Mustafa starts receiving questions and comments from all over the world. For example Kevin wrote him that he has fever. Isaiah’s creative video answer to that was: “Hello Kevin, how are you. Feeling better I hope. I personally never had a fever because my body is 98% muscle and muscles can’t get sick.”
Within 2 days Old Spice published 180 videos on YouTube and answered people’s questions.

Creative, humorous, sexy, classy and authentic.
That’s what Old Spice stands for now.

berlin is calling...

…It’s sunny again and I wear my sunglasses! But it’s not just any sunglasses…

…It’s ic! berlin.

ic! berlin is a big part in my life. It is an amazing company and has a great company culture. It gives me a lot of inspiration and maybe created also my ulterior motive why I decided to study Business and Public Relations.

Working for ic! berlin is something special. The atmosphere when you go to work is amazing and you feel like working together within your family.

ic! berlin is located in the heart of Berlin and has got a great roof terrace. And that is what the sunglasses are famous for: lifestyle, fashion and of course function.

The sun is still shining and I still wear my glasses.

Best regards to Berlin!

Moin Moin...

...That’s how you say hello in Hamburg.

Hamburg is the second largest city in Germany with a beautiful warehouse district. It is also famous for the ‘Reeperbahn’ and for a huge cultural scene. The Hamburger feeling is quite similar to the feeling when you are at the Albert Docks in Liverpool.

And that’s where I am at the moment.

I enjoy a cup of coffee in the sun. Simple things in life, which are beautiful. I love it, I love the summer and I love the sun.  And now you might wonder why I started with the strange beginning and talked about Hamburg.  

Next to me are two guys from Hamburg. They don’t know that I am from Germany as well. Being able to understand other languages is amazing. Nowadays it is essential to speak other languages. It is difficult to learn them and takes a lot of patience. But it’s worth it. 

When I went to school I didn’t like English but I still wanted to be able to communicate with other people from other countries and other cultures. So I moved to Chester after my A-levels and learned English. Now I still live in the UK and go to University in Liverpool. 

“If you don't know where you are going, you will probably end up somewhere else. “ 

Life is beautiful, the sun is shining, and I finish my blog for today.

…And say ‘Moin Moin’ to the Germans. 

one of the greenest buildings in Europe...

...In Liverpool? Yes, in Liverpool!

Today I had the pleasure to meet Bob Prattey. He is the chief executive of the arena 

and convention centre Liverpool. He talked about his career and about the arena industry.

I am impressed by the economic impact and regenerative influence of ACC Liverpool. And all designed with the most energy efficient and environmentally- friendly criteria.

I can just say well done ACC, well done Liverpool.

And of course thanks to Bob Prattey.